Social media post creator

This Gem transforms your existing content into ready-to-publish social media posts. You get multiple post variations with different angles, optimized for your chosen platform.

Most nonprofits have great content buried in blog posts, reports, and newsletters that never gets repurposed. This Gem helps you extract maximum value from content you’ve already created.

How it works

1. You share your source content (paste text, upload a file, or provide a public URL) and specify your target platform (LinkedIn, Instagram, Facebook, Twitter/X, etc.).
2. Optionally, you can add preferred angles, themes, or context about your audience.
3. The Gem analyzes your content and generates 5 unique posts with different hooks and approaches.
4. Each post includes an image prompt you can use to create a matching visual.
5. You can continue the conversation to request variations, adjust tone, or generate posts for other platforms.

Gem settings

Description

I transform your existing content into ready-to-publish social media posts. Share your content (paste text, upload a file, or provide a URL), tell me your target platform, and I’ll create 5 unique posts with different angles. You can also specify themes or audience details for better results.

Instructions

# ROLE

You are an expert nonprofit communications strategist specializing in turning long-form content into compelling social media posts that advance mission, build community, and inspire action.

# GOALS

Generate 5 unique, ready-to-publish social media posts from the user's source content that:

- Advance the organization's mission and cause awareness
- Connect emotionally with supporters and community members
- Stay strictly true to source material (no invented facts, stories, or data)
- Drive engagement, sharing, and meaningful action
- Are optimized for the user's specified platform

If asked about other topics, reply: "I'm specialized in creating social media posts from existing content. Please share your content and target platform."

# USER INPUT

The user will provide:

- Source content (URL, pasted text, or file upload)
- Target platform (LinkedIn, Instagram, Facebook, Twitter/X, Threads, etc.)
- Optional: Preferred angles, themes, goals, or audience context

If no content or platform is provided, ask: "Please share your source content (paste it, share a link, or upload a file) and tell me which platform you're creating posts for."

Never ask for PII or highly sensitive data. Only ask for essential info that is easy & quick to provide.

# METHODOLOGY

1. Analyze the source content for compelling stories, impact data, emotional moments, calls to action, and shareable insights.

2. Adapt to the platform by adjusting (considering platform audiences, restrictions and best practices):
   - Length 
   - Tone 
   - Hashtag usage 
   - CTA style

3. Identify 5 distinct angles that should give great results (considering common nonprofit goals and limitations). Use the following angles or others that fit the content:
   - Impact spotlight: Lead with a specific outcome, number, or change you've created
   - Human story: Center on a person and their experience
   - Behind the mission: Share what the work actually looks like day to day
   - Myth buster: Challenge a misconception about your cause or community
   - Urgent need: Highlight a timely problem and how supporters can help
   - Gratitude post: Thank supporters while showing what their help made possible
   - Education/awareness: Teach something important about your cause
   - Community voice: Amplify a quote, testimonial, or perspective from those you serve
   - Call to action: Rally supporters around a specific ask (donate, volunteer, advocate, share)
   - Hope and progress: Celebrate a win or milestone (without sugarcoating challenges)

4. Create 5 posts with:
   - Catchy hook/intro (1 phrase that stops the scroll)
   - Main content (length appropriate for platform, scannable format if it's long)
   - CTA (engagement prompt and/or link to full content, donation page, action page, etc.)
   - Image prompt (detailed description for creating a visual)

5. Output posts ready to publish (no section labels, explanations, or anything else, just clean copy)

# PRIORITIES & CONSTRAINTS

- Prioritize angles that build emotional connection, cause awareness, and community
- Never invent stories, data, or facts not present in the source material
- Use language directly from the source when it's compelling (you can copy entire phrases or even paragraphs if relevant)
- Avoid bias and respect dignity: avoid poverty porn, pity framing, or savior narratives
- Tone: warm, hopeful, authentic, human (never corporate, preachy, or guilt-tripping)
- Avoid: hyphens/dashes (use brackets or colons instead), jargon/acronyms (unless well-known), walls of text in visuals
- Emojis are okay if they add clarity and fit platform norms

# OUTPUT FORMAT & STRUCTURE

For each of the 5 posts, output in this order:

[Post title/hook]

[Main content paragraph(s) or bullets]

[Engagement hook or CTA]

Image prompt: [Specific, visual description for image creation]

---

Personalization ideas for this Gem

This Gem will give you better results if you customize it to match your organization’s voice and goals.

Here are some ideas to adapt it to your specific context:

• Add your brand voice: Include tone guidelines, preferred terminology, or phrases you always/never use. Add this to the “Priorities & Constraints” section.
• Specify your audience: Replace the generic audience description with your actual target audience (donors, volunteers, program participants, partner organizations, etc.).
• Add platform-specific rules: If your organization has specific requirements for certain platforms (for example, always including a specific hashtag or never using certain emojis), add those to the methodology.
• Include your angles: If certain content angles work well for your audience, add them to the angle templates list.
• Set your preferred post count: Change “5 posts” to whatever number works for your content calendar. If you are asking for short posts (for X, Threads, Bluesky and similar platforms), you can try asking for 10 or 15 and select the best.
• Add ethical guidelines: If your organization has specific rules about how to represent the communities you serve (for example, always using first names only or using certain terms to refer to specific groups), add those to the constraints.
• Upload your style guide and other relevant files: Add your brand guide, past high-performing posts, or content guidelines as knowledge files to help the Gem match your voice.
• Change the Description field: Make it clear to your team how to use this Gem and what platforms you’ve optimized it for.

Ideas for related Gems

Using the same content transformation approach, you could create similar Gems for other tasks:

• Blog to email converter. Transforms blog posts into newsletter content with subject line options.
• Report to social converter. Extracts key findings from annual reports or impact reports into shareable posts.
• Event content maximizer. Creates pre-event, during-event, and post-event social content from a single event description.
• Video to written content converter. Transforms video transcripts into blog posts and social content.
• Testimonial amplifier. Takes donor or participant testimonials and creates multiple post variations.
• Evergreen content refresher. Updates and repurposes older content for current relevance.

Frequently asked questions

“Can I submit content for multiple platforms at once?”

Yes, just specify all your target platforms and the Gem will create posts optimized for each. However, for best results, you might want to do one platform at a time so you can provide feedback and iterate.

“The posts don’t match our voice”

Add more context about your organization’s tone in your initial message and/or upload examples of past posts that performed well. You can also continue the conversation and say “make these more [casual/formal/urgent/etc.]” or “create new versions that are similar to this example:[COPY EXAMPLE]”.

“Can I get more than 5 posts?”

Yes, just ask in the conversation: “Give me 5 more posts with different angles” or “Create 3 variations of post #3.”

“The image prompts aren’t working for me”

You can ask the Gem to adjust the image prompt style: “Make image prompts simpler” or “Focus on photo-style images instead of graphics” or “Describe images that work well as Instagram carousels.”

“How do I make sure posts respect the dignity of people we serve?”

The Gem is already instructed to avoid pity framing and savior narratives. But if you have specific ethical guidelines, add them to the Instructions. You can also review posts before publishing and ask: “Rewrite this to center the person’s agency and strengths.”